Document Type

Conference Proceeding

Conference

2014 ITAA Proceedings #71 Annual Conference, Charlotte, NC USA

Publication Date

11-12-2014

Volume

71

First Page

57

Last Page

58

Conference Title

2014 ITAA Proceedings #71 Annual Conference, Charlotte, NC USA

Conference Date

November 12 - 16, 2014

City

Charlotte

Abstract

While online reviews are regarded as a key ingredient in product success, little is known about the content of online reviews of apparel products. This study focuses on online reviews found on Rent the Runway (RTR), a very successful firm, which provides consumers who want to wear designer formalwear for special occasions the opportunity to rent at a fraction of the retail price. Researching content of online reviews is important as it allows understanding of the evaluative criteria consumers use and report in online reviews. However, there has been no study to date to investigate online reviews of formalwear rented online. Therefore, the purpose of this study was to explore the textual information generated by female consumers about formalwear rented online. The research question was: What are the key themes underpinning the content of online reviews of formalwear rented online?

Comments

2014 ITAA Proceedings #71 Annual Conference, Charlotte, NC, USA; November 12-16, 2014. Posted with permission.

Copyright Owner

International Textile and Apparel Association

Language

en

File Format

application/pdf

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Article Location

 
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