Document Type

Conference Proceeding

Conference

2014 ITAA Proceedings #71 Annual Conference, Charlotte, NC, USA

Publication Version

Published Version

Publication Date

11-12-2014

Volume

71

First Page

33

Last Page

34

Conference Title

2014 ITAA Proceedings #71 Annual Conference

Conference Date

November 12 - 16, 2014

City

Charlotte

Abstract

With the explosive growth of e-commerce, consumer online reviews as a type of electronic word-of-mouth (eWOM) have become increasingly important. Because online reviews come from the consumer perspective, they are perceived to be more influential on consumers’ choices and more helpful in reducing consumers’ perceived uncertainty than seller-generated information. Despite this, no research to date has investigated consumer-generated information in online reviews of formalwear rented online. This study is the first attempt to understand consumer-generated information in online reviews of formalwear rented online.

Comments

2014 ITAA Proceedings #71 Annual Conference, Charlotte, NC, USA, November 12-16, 2014. Posted with permission.

Copyright Owner

International Textile and Apparel Association

Language

en

Date Available

2015-06-10

File Format

application/pdf

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Article Location

 
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