Proceedings of the 61st Annual Conference of the International Textile and Apparel Association
This research investigates how small retailers learn about and adopt technology in their personal lives and the transfer of this knowledge to create firm capabilities and competitive advantages.
International Textile and Apparel Association, Inc.
Niehm, Linda S.; Brubacher, Sara; and Mhango, Mary Wezi, "Small Retailers' Technology Learning Process and Business Capabilities: A Diffusion of Innovations Perspective" (2004). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 32.