Document Type

Conference Proceeding

Conference

Proceedings of the 63rd Annual Conference of the International Textile and Apparel Association

Publication Date

11-2005

City

San Antonio, Texas

Abstract

Using the theory of reasoned action (TRA) as a theoretical framework, this research investigates the relationship of three variables (concern with apparel industry issues, knowledge about counterfeiting, and attitude towards counterfeit apparel products) with consumer willingness toward paying a premium for non-counterfeit goods.

Comments

This proceeding is from 63rd Annual Conference of the International Textile and Apparel Association (2006): pp. 1-2. Posted with permission.

Copyright Owner

International Textile and Apparel Association, Inc.

Language

en

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Article Location

 
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