Proceedings of the 67th Annual Conference of the International Textile and Apparel Association
The purpose of this study was to explore how ethnicity may affect Malaysian consumers' apparel preferences.
International Textile and Apparel Association, Inc.
Tajuddin, Rosita Mohd; Tan, Hui Siang; and Karpova, Elena E., "Understanding Apparel Preferences in the Multi-Ethnic Malaysian Market" (2010). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 42.