Document Type

Conference Proceeding

Conference

Proceedings of the 63rd Annual Conference of the International Textile and Apparel Association

Publication Date

11-2006

City

San Antonio, Texas

Abstract

The purpose of this study was twofold: (1) to revisit conceptual frameworks and existing models in order to develop a revised adoption model, and (2) to empirically test the proposed model by establishing distinct segments within a consumer fashion market.

Comments

This proceeding is from 63rd Annual Conference of the International Textile and Apparel Association (2006): pp. 1-2. Posted with permission.

Copyright Owner

International Textile and Apparel Association, Inc.

Language

en

Share

Article Location

 
COinS