Proceedings of the 63rd Annual Conference of the International Textile and Apparel Association
San Antonio, Texas
The purpose of this study was twofold: (1) to revisit conceptual frameworks and existing models in order to develop a revised adoption model, and (2) to empirically test the proposed model by establishing distinct segments within a consumer fashion market.
International Textile and Apparel Association, Inc.
Karpova, Elena E. and Hodges, Nancy N., "Using Dispositional Adopter Identity to Explain Fashion Adoption Behavior: A Segmentation of the Russian Apparel Market" (2006). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 51.