Proceedings of the 68th Annual Conference of the International Textile and Apparel Association
This study analyzed internet strategies employed by US companies in the North American, European, and Asian markets to explore whether they can be used to explain differences in companies' regional business performance.
International Textile and Apparel Association, Inc.
Wang, Xinxin; Zou, Ye; and Karpova, Elena E., "US Apparel Companies Business Performance in the North American, European, and Asian Markets" (2011). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 54.