Document Type

Conference Proceeding

Conference

Proceedings of the 65th Annual Conference of the International Textile and Apparel Association

Publication Date

2008

City

Schaumburg, Illinois

Abstract

Offering enhanced visual images of apparel products on a website, such as alternative views, image enlargement, and views of a product on a model, is important because product presentation has been found to facilitate positive consumer responses resulting from both hedonic or utilitarian value.

Comments

This proceeding is from the 65th Annual Conference of the International Textile and Apparel Association (2008): pp. 1-5. Posted with permission.

Copyright Owner

International Textile and Apparel Association, Inc.

Language

en

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