Proceedings of the 65th Annual Conference of the International Textile and Apparel Association
Offering enhanced visual images of apparel products on a website, such as alternative views, image enlargement, and views of a product on a model, is important because product presentation has been found to facilitate positive consumer responses resulting from both hedonic or utilitarian value.
International Textile and Apparel Association, Inc.
Jeong, So Won; Fiore, Ann Marie; Niehm, Linda S.; and Lorenz, Frederick Oscar, "The Role of Experiential Value from Product Presentation on Consumer Responses towards an Apparel Website" (2008). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 64.