Proceedings of the 65th Annual Conference of the International Textile and Apparel Association
This study examines if individual differences in consumer innovativeness influence attitudes and behavioral intentions towards pop-up retail through intervening factors of market mavenism, shopping enjoyment, and beliefs about pop-up retail.
International Textile and Apparel Association, Inc.
Kim, Hyejeong; Fiore, Ann Marie; Niehm, Linda S.; and Jeong, Miyoung, "Consumer Innovativeness and Behavioral Intentions Towards Pop-up Retail" (2008). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 65.