Document Type

Conference Proceeding

Conference

Proceedings of the 65th Annual Conference of the International Textile and Apparel Association

Publication Date

2008

City

Schaumburg, Illinois

Abstract

This study examines if individual differences in consumer innovativeness influence attitudes and behavioral intentions towards pop-up retail through intervening factors of market mavenism, shopping enjoyment, and beliefs about pop-up retail.

Comments

This proceeding is from the 65th Annual Conference of the International Textile and Apparel Association (2008): pp. 1-3. Posted with permission.

Copyright Owner

International Textile and Apparel Association, Inc.

Language

en

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