Telepresence and Fantasy in Online Apparel Shopping Experience
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2005-01-01
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Fiore, Ann
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Apparel, Events and Hospitality Management
Abstract
In this study, we propose that telepresence enhances experiential value through facilitation of imagery that involves post-purchase use of the product, termed "fantasy".
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This proceeding is from the 62nd Annual Conference of the International Textile and Apparel Association (2005): pp. 1-2. Posted with permission.
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Sat Jan 01 00:00:00 UTC 2005