Document Type

Conference Proceeding

Conference

Proceedings of the 62nd Annual Conference of the International Textile and Apparel Association

Publication Date

2005

City

Alexandria, Virginia

Abstract

The purpose of this study was to examine the influences of image interactivity technology on consumer's perceptions of store environment, shopping enjoyment, shopping involvement, a desire to stay and patronage intention.

Comments

This proceeding is from the 62nd Annual Conference of the International Textile and Apparel Association (2005): pp. 1-5. Posted with permission.

Copyright Owner

International Textile and Apparel Association, Inc.

Language

en

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Article Location

 
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