Proceedings of the 58th Annual Conference of the International Textile and Apparel Association
Kansas City, Missouri
This study examines whether an individual's preferred level for environmental stimulation was associated with the types of products, services, and experiences desired from mass customization of apparel.
International Textile and Apparel Association, Inc.
Fiore, Ann Marie; Lee, Seung-Eun; Kunz, Grace; and Campbell, J. R., "Relationships Between Optimum Stimulation Level and Willingness to Use Mass Customization Options" (2001). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 77.