Proceedings of the 70th Annual Conference of the International Textile and Apparel Association
New Orleans, Louisiana
This paper investigates the internal and external factors affecting South African consumers' impulse intention towards visiting pop-up stores.
International Textile and Apparel Association, Inc.
Retief, Miriam-Miri; Jacobs, Bertha; and Fiore, Ann Marie, "The Effects of Internal and External Factors on South African Consumers' Impulse Intention to Visit Pop-up Stores" (2013). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 79.