Document Type

Conference Proceeding

Conference

Proceedings of the 69th Annual Conference of the International Textile and Apparel Association

Publication Date

2012

City

Honolulu, Hawaii

Abstract

This study is an effort to understand consumers' perceptions of sustainable consumption towards fashion, including their beliefs, attitude, and behavioral intention toward purchase sustainable fashion products, which may be used to increase demand for sustainable fashion, thus diminishing the negative impact of fashion products on the environment.

Comments

This proceeding is from the 69th Annual Conference of the International Textile and Apparel Association (2012): pp. 1-2. Posted with permission.

Copyright Owner

International Textile and Apparel Association, Inc.

Language

en

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