Proceedings of the 69th Annual Conference of the International Textile and Apparel Association
Based on materialism theory, the present study measured the effects of cultural differences on desired values, the effects of cultural differences on materialism, and the effect of desired values on materialism.
International Textile and Apparel Association, Inc.
Chen, Wei-chen and Fiore, Ann Marie, "How Cultural Values Affect Materialism through Desired Benefits of Pop-up Retail by Chinese (Taiwanese) Consumers" (2012). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 81.