Document Type

Conference Proceeding

Conference

Proceedings of the 68th Annual Conference of the International Textile and Apparel Association

Publication Date

2011

City

Philadelphia, Pennsylvania

Abstract

The purpose of the present research is to examine the applicability of the expanded consumer-based brand equity model to non-U.S. consumers.

Comments

This proceeding is from the 68th Annual Conference of the International Textile and Apparel Association (2011): pp. 1-2. Posted with permission.

Copyright Owner

International Textile and Apparel Association, Inc.

Language

en

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Article Location

 
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