Proceedings of the 68th Annual Conference of the International Textile and Apparel Association
The purpose of the present research is to examine the applicability of the expanded consumer-based brand equity model to non-U.S. consumers.
International Textile and Apparel Association, Inc.
Cho, Eunjoo and Fiore, Ann Marie, "Testing an Expanded Consumer-Based Brand Equity Model in Korea: Addition of the Lovemark Concept" (2011). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 82.