Document Type

Conference Proceeding

Conference

Proceedings of the 68th Annual Conference of the International Textile and Apparel Association

Publication Date

2011

City

Philadelphia, Pennsylvania

Abstract

An exploratory study was conducted to examine the innovative marketing and business strategies used by small retail and service firms and their relationship to business success.

Comments

This proceeding is from the 68th Annual Conference of the International Textile and Apparel Association (2011): pp. 1-2. Posted with permission.

Copyright Owner

International Textile and Apparel Association, Inc.

Language

en

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Article Location

 
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