Proceedings of the 68th Annual Conference of the International Textile and Apparel Association
An exploratory study was conducted to examine the innovative marketing and business strategies used by small retail and service firms and their relationship to business success.
International Textile and Apparel Association, Inc.
Jakubauskas, Melissa Lynne; Tan, Hui-Siang; Niehm, Linda S.; and Fiore, Ann Marie, "Marketing Strategies of Successful Rural Iowa Retail Businesses" (2011). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 83.