Document Type

Conference Proceeding

Conference

Proceedings of the 68th Annual Conference of the International Textile and Apparel Association

Publication Date

2011

City

Philadelphia, Pennsylvania

Abstract

The study investigated the effects of cultural differences on perceived benefits, the effects of cultural values on attitude toward pop-up retail, the effect of attitude toward pop-up retail, and the effect of attitude toward pop-up retail on intentions toward pop-up retail.

Comments

This proceeding is from the 68th Annual Conference of the International Textile and Apparel Association (2011): pp. 1-2. Posted with permission.

Copyright Owner

International Textile and Apparel Association, Inc.

Language

en

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