Document Type

Conference Proceeding

Conference

Proceedings of the 68th Annual Conference of the International Textile and Apparel Association

Publication Date

2011

City

Philadelphia, Pennsylvania

Abstract

The purpose of this study is to investigate entrepreneurial tendencies, specifically entrepreneurial intentions and entrepreneurial marketing of small retail and hospitality business owners, their use of contemporary marketing practices and resulting business success.

Comments

This proceeding is from the 68th Annual Conference of the International Textile and Apparel Association (2011): pp. 1-2. Posted with permission.

Copyright Owner

International Textile and Apparel Association, Inc.

Language

en

Share

Article Location

 
COinS