Document Type

Conference Proceeding

Conference

Proceedings of the 68th Annual Conference of the International Textile and Apparel Association

Publication Date

2011

City

Philadelphia, Pennsylvania

Abstract

Based on the Theory of Reasoned Action, the study measured the effects of individual differences on perceived benefits, the effects of individual differences on attitude toward pop-up retail, the effects of perceived benefits on attitude toward pop-up retail, and the effect of attitude toward pop-up retail on intentions toward pop-up retail.

Comments

This proceeding is from the 68th Annual Conference of the International Textile and Apparel Association (2011): pp. 1-2. Posted with permission.

Copyright Owner

International Textile and Apparel Association, Inc.

Language

en

Share

Article Location

 
COinS