Proceedings of the 68th Annual Conference of the International Textile and Apparel Association
Based on the Theory of Reasoned Action, the study measured the effects of individual differences on perceived benefits, the effects of individual differences on attitude toward pop-up retail, the effects of perceived benefits on attitude toward pop-up retail, and the effect of attitude toward pop-up retail on intentions toward pop-up retail.
International Textile and Apparel Association, Inc.
Chen, Wei-chen and Fiore, Ann Marie, "The Effect of Individual Difference on Acceptance of Pop-Up Retail by Taiwanese Consumers" (2011). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 86.