Document Type

Conference Proceeding

Conference

Proceedings of the 67th Annual Conference of the International Textile and Apparel Association

Publication Date

2010

City

Montreal, Quebec

Abstract

This is a description of a course emphasizing how brand identity guides development of every aspect of the consumer offering, including, including the design of the product, of relevance to apparel design students, and the consumer environment, of relevance to merchandising students.

Comments

This proceeding is from the 67th Annual Conference of the International Textile and Apparel Association (2010): pp. 1-2. Posted with permission.

Copyright Owner

International Textile and Apparel Association, Inc.

Language

en

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Article Location

 
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