Document Type

Conference Proceeding

Conference

Proceedings of the 67th Annual Conference of the International Textile and Apparel Association

Publication Date

2010

City

Montreal, Quebec

Abstract

The present study explored whether levels of product presentation influenced differences in the 4Es and hedonic and utilitarian shopping value, contributing to research on retail Website features and experiential aspects of online shopping.

Comments

This proceeding is from the 67th Annual Conference of the International Textile and Apparel Association (2010): pp. 1-2. Posted with permission.

Copyright Owner

International Textile and Apparel Association, Inc.

Language

en

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Article Location

 
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