Document Type

Conference Proceeding

Conference

Proceedings of the 66th Annual Conference of the International Textile and Apparel Association

Publication Date

2009

City

Bellevue, Washington

Abstract

We examined the positive and negative effects of mass customization and price on Chinese consumers' perceived value and the effects of perceived value on behavioral intentions and the influence of two Chinese cultural values, relational orientation and man-nature orientation, on these effects.

Comments

This proceeding is from the 66th Annual Conference of the International Textile and Apparel Association (2009): pp. 1-2. Posted with permission.

Copyright Owner

International Textile and Apparel Association, Inc.

Language

en

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Article Location

 
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