Proceedings of the 66th Annual Conference of the International Textile and Apparel Association
The purpose of this study was to investigate the effects of persuasive strategies on middle-aging and older consumers' perceived parasocial interactions and consequent effects on perceived social involvement, perceived loneliness, mood, perceived, risk, and impulse buying tendency in the television home shopping environment.
International Textile and Apparel Association, Inc.
Lee, Min-Sun and Fiore, Ann Marie, "Television Shopping: The Effect of Persuasive Strategies on Parasocial Interaction, Subjective Well-Being, and Impulse Buying Tendency among Older Women" (2009). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 91.