Document Type

Conference Proceeding

Conference

Proceedings of the 66th Annual Conference of the International Textile and Apparel Association

Publication Date

2009

City

Bellevue, Washington

Abstract

The purpose of this study was to investigate the effects of persuasive strategies on middle-aging and older consumers' perceived parasocial interactions and consequent effects on perceived social involvement, perceived loneliness, mood, perceived, risk, and impulse buying tendency in the television home shopping environment.

Comments

This proceeding is from the 66th Annual Conference of the International Textile and Apparel Association (2009): pp. 1-2. Posted with permission.

Copyright Owner

International Textile and Apparel Association, Inc.

Language

en

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