Document Type

Conference Proceeding

Conference

Proceedings of the 66th Annual Conference of the International Textile and Apparel Association

Publication Date

2009

City

Bellevue, Washington

Abstract

"Lovemarks" theory suggests a company/brand must create a lovemark to build customer loyalty by providing the consumer with three elements of experience: a sense of mystery, sensuality, and intimacy.

Comments

This proceeding is from the 66th Annual Conference of the International Textile and Apparel Association (2009): pp. 1-3. Posted with permission.

Copyright Owner

International Textile and Apparel Association, Inc.

Language

en

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Article Location

 
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