Document Type

Conference Proceeding

Conference

Proceedings of the 64th Annual Conference of the International Textile and Apparel Association

Publication Date

2007

City

Los Angeles, California

Abstract

Reflecting the integrative nature of shopping experience, the present conceptual paper proposes an overarching Stimulus-Organism-Response (S-O-R) based shopping experience framework.

Comments

This proceeding is from 64th Annual Conference of the International Textile and Apparel Association (2007): pp. 1-2. Posted with permission.

Copyright Owner

International Textile and Apparel Association, Inc.

Language

en

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Article Location

 
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