Proceedings of the 64th Annual Conference of the International Textile and Apparel Association
Los Angeles, California
Reflecting the integrative nature of shopping experience, the present conceptual paper proposes an overarching Stimulus-Organism-Response (S-O-R) based shopping experience framework.
International Textile and Apparel Association, Inc.
Fiore, Ann Marie, "An Integrative Framework Capturing Experiential and Utilitarian Shopping Experience" (2007). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 97.