Document Type

Conference Proceeding

Conference

2013 ITAA Proceedings #70 Annual Conference, New Orleans, LA, USA

Publication Version

Published Version

Publication Date

10-15-2013

Volume

70

First Page

85

Last Page

86

Conference Title

2013 ITAA Proceedings #70 Annual Conference, New Orleans, LA, USA

Conference Date

October 15 - 18, 2013

City

New Orleans

Abstract

With the advent of Internet technologies, consumers today have extensive opportunities to evaluate products online. Because “consumer reviews, word-of-mouth on the products, could be the most powerful force in the market place” (Silverman, 1997, p. 34), investigating consumer reviews is crucial to understand potential aspects of clothing that consumers may use to evaluate clothing fit. Given that apparel is a highly body-related product, the body-absent online apparel shopping environments is problematic for consumers’ fit problems and sizing inconsistency. Indeed, 62% of women could not find clothing that fit well, and 57% of women did not fit into today’s standard sizes (NPD Group, 2010).

Comments

2013 ITAA Proceedings #70 Annual Conference, New Orleans, LA, USA; October 15-18, 2013. Posted with permission.

Copyright Owner

International Textile and Apparel Association

Language

en

File Format

application/pdf

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Article Location

 
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