This review briefly analyzes fashion, technology, and health-related observations in industries to make suggestions for the future direction of growth for apparel and product development. This article highlights technology-embedded apparel and textile products currently presented in the market or made known via web promotion or conference exhibition. Many of these textile products are primarily associated with health care and fitness-related intentions - showing support and direction of health and technology for a future scope in fashion and apparel industries. The objective of this review was to identify challenges associated with ‘smart’ textile production, reference examples of technology integration in textile-based wearables and make recommendations for the design and development direction of future apparel products.