Document Type

Article

Publication Date

6-2008

Journal or Book Title

Journal of Extension

Volume

46

Issue

3

First Page

3TOT3

Abstract

The project described here introduces an educational module for use by Extension professionals and business owners/operators. The module is designed to help small rural firms build a unique and experiential Web site consistent with their physical stores by implementing 4E strategies. The module presents strategies to enhance the Web site experience and includes an introduction to Pine and Gilmore's (1999) experience economy (4E) concepts and their application to Web site design for small rural retail and hospitality businesses. The module supports a step-by-step approach to assessing firms' experiential offerings and designing experience-rich Web sites.

Comments

This article is from Journal of Extension 46 (2008): 3TOT3. Posted with permission.

Copyright Owner

Extension Journal, Inc.

Language

en

File Format

application/pdf