Document Type

Article

Publication Date

1992

Journal or Book Title

Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

Volume

5

First Page

168

Last Page

178

Abstract

This exploratory study investigated the importance of intrinsic cues of apparel in perceptions of quality, one product component ultimately related to consumer satisfaction. Ninety female undergraduates evaluated five pairs of pants on 24 garment features including, style features, construction, fiber content, care, fashionability, and uniqueness. Factor scores isolated in principal components analysis, and single item variables were entered in regression models for the estimation of the dependent variable, overall quality, of each garment. The Fabric factor, containing items related to fabric characteristics, care, and construction, explained the most variance across all pants. However, configurations of estimator variables varied for most pairs of pants suggesting that product characteristics used in perceptions of quality may be item specific to some extent. The findings further suggest that aesthetic cues, many times excluded from studies of quality, are important in perception of quality.

Comments

This article is from Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 5 (1992): 168. Posted with permission.

Copyright Owner

Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Inc.

Language

en

Date Available

2014-10-30

File Format

application/pdf

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