Document Type

Article

Publication Date

2008

Journal or Book Title

Journal of Teaching in Travel and Tourism

Volume

8

Issue

1

First Page

47

Last Page

71

DOI

10.1080/15313220802410054

Abstract

Continuous industry input is needed to keep hospitality management curricula current, relevant, and applicable. However, barriers including low response rates are reported when surveying hospitality professionals about competencies and skills essential for success. In response, this study sought to identify successful strategies used by researchers when surveying hospitality managers through mail surveys. Interviews conducted with lodging managers indicated potential strategies for increasing response rates when using online surveys. These strategies are currently absent in the literature. Interview results are presented.

Comments

This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Teaching in Travel and Tourism in 2008, available online: http://www.tandf.com/10.1080/15313220802410054.

Copyright Owner

S. Ravishandran and S. Arendt

Language

en

File Format

application/pdf

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