Document Type

Article

Publication Date

2012

Journal or Book Title

Journal of Contemporary Hospitality Management

Volume

24

Issue

6

First Page

820

Last Page

837

DOI

10.1108/09596111211247182

Abstract

Purpose – The purpose of this paper is to present the challenges encountered when conducting qualitative research in foodservice operations and to discuss the strategies to overcome the identified challenges.

Design/methodology/approach – The researchers conducted food safety observations, interviews, and focus groups with more than 600 foodservice employees and managers. The researchers encountered multiple challenges including institutional review board approvals, managements' willingness to participate, and organizational and cultural barriers.

Findings – Obtaining in-depth, credible information through observations, interviews, and focus groups adds depth and breadth to hospitality studies. However, given high industry turnover, recruitment and retention throughout a study is problematic. Moreover, researchers encounter many barriers as they obtain data, such as establishing authenticity and overcoming Hawthorne and halo effects.

Originality/value – Strategies to increase participation and thereby improve qualitative research have not been previously addressed in the hospitality literature

Comments

This is an author's manuscript of an article from International Journal of Contemporary Hospitality Management 24 (2012): 820–837, doi:10.1108/09596111211247182.

Copyright Owner

Emerald Group Publishing Limited

Language

en

Date Available

2013-10-24

File Format

application/pdf

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