A Class in Research, Culture and Entrepreneurship

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2008-01-01
Authors
Marcketti, Sara
Kadolph, Sara
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Marcketti, Sara
Morrill Professor
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Apparel, Events and Hospitality Management

The Department of Apparel, Education Studies, and Hospitality Management provides an interdisciplinary look into areas of aesthetics, leadership, event planning, entrepreneurship, and multi-channel retailing. It consists of four majors: Apparel, Merchandising, and Design; Event Management; Family and Consumer Education and Studies; and Hospitality Management.

History
The Department of Apparel, Education Studies, and Hospitality Management was founded in 2001 from the merging of the Department of Family and Consumer Sciences Education and Studies; the Department of Textiles and Clothing, and the Department of Hotel, Restaurant and Institutional Management.

Dates of Existence
2001 - present

Related Units

  • College of Human Sciences (parent college)
  • Department of Family and Consumer Sciences Education and Studies (predecessor)
  • Department of Hotel, Restaurant, and Institutional Management (predecessor)
  • Department of Textiles and Clothing (predecessor)
  • Trend Magazine (student organization)

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Apparel, Events and Hospitality Management
Abstract

This paper presents specific course strategies used during an independent study course that exposed students to qualitative research methods, cultural perspectives of an Amish quilting community, and the entrepreneurship strategy of niche marketing. Students enrolled in the course were involved in content creation; they discussed readings, role-played interviewing strategies, designed research projects, conducted research, and presented the results. Suggestions for developing effective independent study courses for other programs are presented.

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This article is from Academic Exchange Quarterly,2008, 12(4);111-116. Posted with permission.

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Tue Jan 01 00:00:00 UTC 2008
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