Campus Units

Apparel, Events and Hospitality Management

Document Type

Article

Publication Version

Published Version

Publication Date

2008

Journal or Book Title

Academic Exchange Quarterly

Volume

12

Issue

4

First Page

111

Last Page

116

Abstract

This paper presents specific course strategies used during an independent study course that exposed students to qualitative research methods, cultural perspectives of an Amish quilting community, and the entrepreneurship strategy of niche marketing. Students enrolled in the course were involved in content creation; they discussed readings, role-played interviewing strategies, designed research projects, conducted research, and presented the results. Suggestions for developing effective independent study courses for other programs are presented.

Comments

This article is from Academic Exchange Quarterly,2008, 12(4);111-116. Posted with permission.

Copyright Owner

Author(s)

Language

en

File Format

application/pdf

Share

COinS