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Animal Industry Report

Extension Number

ASL R2222

Topic

Poultry

Summary and Implications

Organic and free range broiler meat has become increasingly available to consumers. Conventional broiler meat dominates the market by volume but organic and free range alternatives are beginning to gain popularity due to consumers’ perception of environmentally friendly production methods and perceived enhanced meat quality characteristics. Due to large price differences between organic, free-range and conventional broiler meat, it is essential to compare the types on the basis of relative value. The objective of this survey was to investigate qualitative and quantitative properties of meat from organic, free range, and conventional broilers as marketed to the general consumer.

Copyright Holder

Iowa State University

Language

en

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