A Simple Economic Conjecture of Neural Activations, Information Retrieval, and Discount Rates with an Application to fMRI

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2017-01-19
Authors
Bruce, Amanda
Crespi, John
Lusk, Jayson
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Crespi, John
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Economics

The Department of Economic Science was founded in 1898 to teach economic theory as a truth of industrial life, and was very much concerned with applying economics to business and industry, particularly agriculture. Between 1910 and 1967 it showed the growing influence of other social studies, such as sociology, history, and political science. Today it encompasses the majors of Agricultural Business (preparing for agricultural finance and management), Business Economics, and Economics (for advanced studies in business or economics or for careers in financing, management, insurance, etc).

History
The Department of Economic Science was founded in 1898 under the Division of Industrial Science (later College of Liberal Arts and Sciences); it became co-directed by the Division of Agriculture in 1919. In 1910 it became the Department of Economics and Political Science. In 1913 it became the Department of Applied Economics and Social Science; in 1924 it became the Department of Economics, History, and Sociology; in 1931 it became the Department of Economics and Sociology. In 1967 it became the Department of Economics, and in 2007 it became co-directed by the Colleges of Agriculture and Life Sciences, Liberal Arts and Sciences, and Business.

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1898–present

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  • Department of Economic Science (1898–1910)
  • Department of Economics and Political Science (1910-1913)
  • Department of Applied Economics and Social Science (1913–1924)
  • Department of Economics, History and Sociology (1924–1931)
  • Department of Economics and Sociology (1931–1967)

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Economics
Abstract

Brain imaging data gathered from functional magnetic resonance imaging (fMRI) scans in economics is often ad hoc, with little guidance from economic theory. Using a very simple economic product differentiation model with temporal hazard rates and discounting, the authors incorporate percent signal change contrasts from blood-oxygenation-level-dependent (BOLD) scans in a logical manner. Using BOLD signals from brain regions implicated in economic valuation, the research directly tests the hypotheses from the economic conjecture. The empirical test uses a study of consumer decision time regarding milk products. Both simple correlations as well as regression analyses support the hypothesized relationships providing evidence of the interrelatedness of brain activation and theories of differentiation.

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