Understanding Apparel Preferences in the Multi-Ethnic Malaysian Market

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2010_Karpova_UnderstandingApparel.pdf (1.1 MB)
Date
2010-10-01
Authors
Tajuddin, Rosita
Tan, Hui
Karpova, Elena
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Karpova, Elena
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Apparel, Events and Hospitality Management
Abstract

The purpose of this study was to explore how ethnicity may affect Malaysian consumers' apparel preferences.
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This proceeding is from 67th Annual Conference of the International Textile and Apparel Association (2010): pp. 1-2. Posted with permission.
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https://dr.lib.iastate.edu/handle/20.500.12876/2151
Subject Categories
Fashion Business
International Business
Marketing
Keywords
Malaysia, ethnicity, apparel preferences, apparel attributes
Copyright
Fri Jan 01 00:00:00 UTC 2010
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Conference Proceedings and Presentations