The Effects of Telepresence from a Web Site with a 3-D "Try-On" Model on Consumers' Attitudes Toward the Online Retailer
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2003-01-01
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Fiore, Ann
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Apparel, Events and Hospitality Management
Abstract
Telepresence, in the case of e-commerce, is how closely the computer-mediated experience simulates the consumer's real-world interaction with a product.
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This proceeding is from the 60th Annual Conference of the International Textile and Apparel Association (2003): pp. 1-2. Posted with permission.
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Wed Jan 01 00:00:00 UTC 2003