The purpose of this article is to address the relationship between the purchase of counterfeit apparel goods by college students and their knowledge and concern of counterfeiting. Additionally, students' beliefs regarding the legality of manufacturing, distributing, and purchasing counterfeit goods are examined. This topic is important because family and consumer sciences (FCS) educators continue to focus on ethics as a fundamental component of the goals and objectives in curricula as a means of developing ethically-minded students.