The Effects of Small Business Website Designs and Functions on Consumer Online Shopping Behavior
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2006-01-01
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Fiore, Ann
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Apparel, Events and Hospitality Management
Abstract
The purpose of the study was to expand understanding of what constitutes an effective website design for small business.
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This proceeding is from the 63rd Annual Conference of the International Textile and Apparel Association (2006): pp. 1-3. Posted with permission.
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Sun Jan 01 00:00:00 UTC 2006