Is Local Food More Expensive? A Consumer Price Perspective on Local and Non-local Foods Purchased in Iowa

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2009-12-01
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Pirog, Rich
McCann, Nick
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Leopold Center for Sustainable Agriculture
The Leopold Center is a research and education center on the campus of Iowa State University created to identify and reduce negative environmental and social impacts of farming and develop new ways to farm profitably while conserving natural resources.
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Leopold Center for Sustainable Agriculture
Abstract

Is local food more expensive than its non-local counterpart? The Leopold Center for Sustainable Agriculture’s Marketing and Food Systems Initiative conducted consumer market research in June, July, and August 2009 to examine what Iowa consumers pay for locally grown products and how these prices compare to non-local market channel prices.

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