Corporate Social Responsibility in the Apparel Industry: Linkage between consumer responses and the California Transparency in Supply Chains Act

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2015-11-11
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Lee, Hyun-Hwa
Ma, Yoon
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International Textile and Apparel Association (ITAA) Annual Conference Proceedings
Iowa State University Conferences and Symposia

The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.

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customers’ desire to shop thrift struggle with knowing where to find the best selection of products and thrift stores generally have minimal budgets for advertising (Christiansen & Snepenger, 2005). To aid in these challenges, Christiansen and Snepenger (2005) identified the existence of a “thrift maven” as someone who encourages thrift shopping by passing on information of the thrift markets to other individuals. In this study, we explored any “thrift mavens” among fashion design students and their post purchase word-of-mouth behaviors regarding their thrift items and retailers.

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