Our social reformers and professional uplifters have been so constantly talking about the necessitty for 'the masses to maintain a high standard of living that some very deterimental economic fallacies are becoming very popular and quite wide spread among certain classes of our people. It is a noteworthy fact that in many circles the free and careless spender is commended instead of the cautious buyer. The frugal saver, who in his endeavors to build up a little capital, abstains from some of the current foolish expenditures is too often pointed out as the undesirable citizen while his spendthrift neighbor is selected as a model, progressive, up-to-date man.