Upon what basis do you make selection when buying household goods? What is it that leads you to select this article rather than that one? Is it style or, barring style, is it quality, prices, advertising or good salesmanship? How can one know in this complex marketing system upon what basis to select things, anyway? These and many other questions were discussed at a conference on "The Problems of the Household Buyer," held recently at the University of Chicago, under the auspices of the Home Economics Department.