Architectural rendering has become in itself a fine art, projecting perfected worlds, which necessarily canno be realized. As long as these hyper-idealized graphics stay within the community that produced them, their presence and production is innocuous. However, the public is often unaware of the highly manipulated renders. They believe them to be truthful representaitions of reality, allowing for grand disappointments and confusion, ultimately soiling the image of the architect.
"Not So Real Representation,"
Datum: student journal of architecture: Vol. 6
, Article 13.
Available at: http://lib.dr.iastate.edu/datum/vol6/iss1/13