Being present in a design community, this word tends to be one of the many buzzwords that we are over-saturated with, in both the academic and professional world. Through the repetition of this and many other words, one notices that the word has been reduced to sounds, and therefore has lost its meaning. The effect is known as Semantic Satiation, first coined by psychologist Leon Jakobovits James in the 1960’s. Beyond a psychological theory, this idea hints at a far more serious issue plaguing the field of architecture. Those involved fall into the trap of using buzzwords. These words pollute our vocabulary due to their repetition, causing a total abstraction, divorcing themselves of meaning.