Title

Effects of Family, Friends, and Relative Prices on Fruit and Vegetable Consumption by African American Youths

Campus Units

Economics, Center for Agricultural and Rural Development, Psychology

Document Type

Article

Publication Version

Submitted Manuscript

Publication Date

7-2013

Journal or Book Title

Southern Economic Journal

Volume

80

Issue

1

First Page or Article ID Number

226

Last Page

251

DOI

10.4284/0038-4038-2011.277

Abstract

We investigate the effects of parents, best friends, and relative prices on fruit and vegetable consumption by African American youths using behavioral data from the Family and Community Health Study and area-specific food prices from the Quarterly Food-at-Home Price Database. We construct a simultaneous equation ordered probit model that accounts for social interactions in fruit and vegetable consumption and specific aspects of the available food intake data. We estimate statistically significant endogenous consumption effects between a youth and a parent. Lower relative prices tend to increase intakes, particularly in the case of vegetables; however, the statistical significance of these effects is marginal. The results indicate the existence of social multipliers in fruit and vegetable consumption in African American families. The presence of these multipliers supports the design of youth-parent–based interventions to increase fruit and vegetable intake by African Americans. Additionally, intake also may be increased through relative price reductions.

JEL Classification

I12, J15, C35

Comments

This is a working paper of an article from Southern Economic Journal 80 (2013): 226, doi: 10.4284/0038-4038-2011.277.