Campus Units

Economics, Center for Agricultural and Rural Development

Document Type

Article

Publication Version

Published Version

Publication Date

4-2009

Journal or Book Title

Journal of Agricultural and Applied Economics

Volume

41

Issue

1

First Page or Article ID Number

29

Last Page

46

DOI

10.1017/S1074070800002534

Abstract

The appearance of organic produce is often less than perfect because of limited methods of avoiding plant diseases. We combine hypothetical and real auction mechanisms to investigate how cosmetic damage affects Consumers' willingness to pay for apples. We find that 75% of the participants are willing to pay more for organic than for conventional apples given identical appearance. However, at the first sight of any imperfection in the appearance of the organic apples, this segment is significantly reduced. Furthermore, the cosmetic damage has a larger impact on the willingness to pay for organic apples than for conventional apples.

JEL Classification

D12, Q13

Comments

This is an article from Journal of Agricultural and Applied Economics 41 (2009): 29, doi: 10.1017/S1074070800002534. Posted with permission.

Copyright Owner

Southern Agricultural Economic Association

Language

en

File Format

application/pdf

Working Paper

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