Campus Units

Economics, Sociology

Document Type

Article

Publication Version

Published Version

Publication Date

1997

Journal or Book Title

Social Behavior and Personality

Volume

25

Issue

4

First Page or Article ID Number

305

Last Page

314

DOI

10.2224/sbp.1997.25.4.305

Abstract

Five suggested alternatives for resolving indeterminacies in the theory of reasoned action resulting from ill-formed intentions were examined for their ability to predict Japanese consumer intentions to eat U.S. beef. Assessment relied upon structural equation analysis of data collected from 594 respondents in a nationwide survey of Japanese beef consumers. The alternative that incorporated product characteristics associated with the diffusion of innovations model provided the best fit to the data and the best prediction of intentions. Implications are suggested for procedures for resolving attitude- and subjective norm-intention indeterminacies in the theory of reasoned action.

Comments

This is an article from Social Behavior and Personality 25 (1997): 305, doi: 10.2224/sbp.1997.25.4.305. Posted with permission.

Copyright Owner

Society for Personality Research (Inc.)

Language

en

File Format

application/pdf

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