Campus Units

Economics

Document Type

Article

Publication Version

Published Version

Publication Date

8-2011

Journal or Book Title

Journal of Agricultural and Resource Economics

Volume

36

Issue

2

First Page or Article ID Number

343

Last Page

364

Abstract

This paper assesses consumers’ acceptance of nutritionally enhanced vegetables using a series of auction experiments administered to a random sample of adult consumers. Evidence suggests that consumers are willing to pay significantly more for fresh produce with labels signaling enhanced levels of antioxidants and vitamin C achieved by moving genes from within the species, as opposed to across species. However, this premium is significantly affected by diverse information treatments injected into the experiments.

Comments

This article is from Journal of Agricultural and Resource Economics 36 (2011): 343. Posted with permission.

Copyright Owner

Western Agricultural Economics Association

Language

en

File Format

application/pdf